A list of newsletter elements may be helpful.
1. Head: The title of the Newsletter is “Live Well,” and should be paired with the ElderServe Logo.
2. Introductory elements:
Every newsletter will have the lead-in text about the ElderServe Health Member Services telephone number. The “Welcome to ElderServe” text included here is meant to introduce the newsletter, and may be omitted after the first few issues.
3, News feature with photo
This might take a “What’s new?” section head, if the design seems to require it. Subject will vary. Photo is to come.
4. From Your Medical Director
This is a recurring element, accompanied by photo. Photo is supplied.
5. Lifestyle: Eating Well
This is a recurring element; most often it will be a recipe with a photo . Photo is supplied
6. Stories from our Members
This is a recurring element. We hope to be able to include a photo, so please include that in the design. The copy here is a placeholder. Copy length will vary and can be shortenedto accommodate photo if available.
7. ElderServe People
This is a recurring feature, with short text and a photo. Photo is supplied.
8. Reminder box
Most newsletters will have some sort of health alert or reminder, which can be boxed and placed wherever it fits.
9. Mailing panel
Copy about the ElderServe phone number will go on the mailing panel, along with postal insignia and return address.