Distracted Driving (talking on a phone or texting while driving) is an epidemic in the US. It's the leading cause of traffic fatalities and it needs to stop.
At Fresh Green Light, we train new drivers to be safe behind the wheel, with a specific emphasis on taking personal responsibility for their actions behind the wheel.
When students complete our course, we ask them to take the Fresh Green Light pledge to not talk or text behind the wheel - just focus on driving alon.
We need a graphic, ad-like object to support our on-going campaign against distracted driving. This campaign graphic will primarily be used on bumper magnets and stickers for cars, so horizontal design probably works best (but we're open - you're the designer). In addition, it will be used as a graphic for our social media presence, website and maybe merchandise.
Our campaign copy is simple.
"Don't talk. Don't text. Just drive."
Our brand is clean, modern and has an optimistic voice. We use a lot of white space in our advertising and on our website. We also use rounded icons a lot - please check out our website http://www.freshgreenlight.com
Our headline font is VAG Rounded Std Thin. Our copy font is VAG Rounded Std Light. Our logo green is R=40 G=155 B=20
We don't need our logo as part of the graphic, but would like our url in the graphic: http://www.freshgreenlight.com
I've attached our logo and a couple examples of the kinds of Icons we use. I've also attached the graphic that AT&T developed for the "it can wait" anti-texting campaign. They've used their graphic as stickers.