Occupational Safety Magazine Advertisement

BIS Safety

We are an Environmental Health and Safety Software company whose product helps end users manage their safety records, take training online and in classrooms, complete safety and equipment audits, track drivers and many other cloud based solutions relating to the construction, oil and gas, transportation, and safety industries.

Describe what your organization or product does and its target audience

We are an Environmental Health and Safety Software company whose product helps end users switch from paper to digital forms.

Content Details
Describe what you want designed

Dimensions:
[Hi res design]

Image Area: 8.625”w x 12”h
Trim size: 9.625”w x 13.25”h
Bleed size: 9.875”w x 13.5”h

We are looking for a professional high res ad for a printed magazine.

The idea we are going for is to follow the 1980’s “This is your brain on drugs” campaign except it would be focused on switching to digital forms instead of paper.

Vision

Ad split into two vertical equal frames

Reference sketch - Do not need to follow exactly (i.e. use your discretion for placement of words etc.

Left frame:

Text -
This is you on paper forms
Image -
pile of messy paperwork stacked high on desk.
You can see a head poking up from behind the pile of paper. We were thinking balding head and looking sad/defeated, but use your artistic discretion.

Make this side look like an 80’s ad: colours are vintage faded looking. We want this side to look dated, old ad, not appealing.

Paper pile can be messy or unorganized looking: if possible add tabs labelled as :
incident reporting, field level hazard assessment, inspections, site orientations

Right frame:

Text-
This is you on digital forms

Image -
Smiling attractive person using tablet that shows the software on screen with graphs or other attractive screen shot from actual software.
We want to be able to see the screen, so we can put a graphic of our software.
This side needs to look new, bright, updated, technology/future
Software screen-grab: [chart, graph, pie-chart]

Bottom Text:

[website] TrainAndDevelop.ca [BIS logo] [toll free] (866) 416 1660

the attached photos are for reference and inspo.
We have an account with Dreamstime.com for stock images