We are looking for a cover design for an upcoming DVD product. it is a 1 hour talk that addresses the oversatuation of sex in society and makes the case for chastity before marriage. The target audience for this product is Catholic Answers' core customer, which is made up of people who love and practice their Catholic Faith and have a desire to learn more about their Faith so that they are better equipped to share it with friends, family members, co-workers and society. The cover should catch the eye of both the young and adult age. It is for families, teachers, activists, and the more.
Our brand maintains a respected status recognized by our audience. Even those who oppose our views appreciate our respectful approach to dialogue and our defense of the Catholic faith.
In this talk, theologian Jimmy Akin Lays out reasons why staying chaste can actually help young people be happy and fullfilled in life. Jimmy explains God's design for sex and your life. This is not a religious--"You will go to hell" talk, instead Jimmy makes a positive case for chastity based on human nature and common sense so that even skeptical people (which is a large portion of society)can see the logic and power behind his reasoning.
The DVD cover has a few requirements, and we have several ideas for possible creative directions:
The title and the name of the speaker should appear both on the front and backcover.
Title: Understanding Chastity
The Speaker: Jimmy Akin
Visual design is pretty open-ended. Go to shop.catholic.com and take a look at the DVD products there to get a sense of what our brand and style are like. This should have a similar look and feel to our other DVD products.
We have a few concept ideas to begin your inspiration:
Key terms for this product to use for inspiration are:
Love, Chastity, Modesty, Relationship, Respect, Courage, Happiness, Friendship, Freedom, Integrity
Concept Idea #1 let the title be the key design element in the cover, taking up most of the real estate on the cover and layering with creative color, texture, shadowing?
Concept Idea #2 agin focussing on title as key design element and identify some one creative element to place in center of cover that is loosely associated with some theme of the product. A couple of examples from our shopsite:
"The Problem of Evil" http://shop.catholic.com/the-proble…-evil.html
"Defending the Faith" http://shop.catholic.com/defending-…icism.html
Concept Idea #3 Use an image of a happy couple (holding hands). Set it on cover with textured background, creative title treatment, and decrotive borders, and color pallette drawn from colors in the art image.
Concept #4 Use line art/vector art, maybe in the international sign style or some other geometric style. Put it on a plain or textured background, and design a creative title treatment
I have attached some stock art ideas from Adobe Stock that we like, that may work in your design or for inspiration
We are open to any concept you may be inspired to create using the above imagery