How nanette.yourtools started their other book or magazine journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Our product range includes rolling tool chests, garage cabinets, garage storage solutions such as slat-wall and bins, job boxes, tool boxes, tool bags, saw horses, and miter saw stands. YourTools markets through B2B distribution channels through retail centers as well as online direct to consumer. Target audience includes corporate buyers and end users such as construction contractors, mechanics and DIY’ers.
What inspires you and how do you envision the design for your business?
***This is a professional corporate brand so all artwork and fonts be trademarkable - this means custom and open source fonts artwork only.
We need you to help us identify our branding by designing a double sided, full page flier. The “cover” should look as a catalog cover page and the “product” side will be a line card off sorts similar to what an internal page of a catalog would look like.
As a start-up company you will be helping us to build our brand, and hopefully boost your portfolio significantly - as we expect explosive growth. For coloring we want a base primary color (or two -so that promotional items and apparel are easy to come by on long term branding) the chrome/white logo text and a bright flashy color to grab people’s attention at trade shows etc.. Ideas include charcoal grey with chrome letters and a lime green or vibrant blue splash. We are open to other colors.
Please see uploaded files-Branding color swatch and Simple text brand-font ideas.bmp, Logo, pictures of product items-tool cabinet & chest, miter saw stand
For the cover, the corporate image we want to project sturdy, industrial, yet clean and modern. For the product side we want a layout that is easy to understand and similar to the catalog pdf sample provided. Textures to consider would be a ghosted image of steel with rivets, diamond plate steel, stainless steel, carbon fiber, concrete, dirt, or fade to black. Again –rugged base color – with a shock of color.
We need files in the following format: Photoshop, Illustrator.