Christmas Catalog for International Charity

Impact Nations

This is our annual Christmas Catalog. Our target audience is potential donors. The catalog is an opportunity for people to choose a way to give to the poor, but it is also a chance for us to educate people on the ways we impact the poor. Many of our constituents tend to be aged 60+, but we are targeting all adult donors, typical donors hold Christian values and are looking to make the world a better place for the poor.

This contest is for the design of 8 pages of our annual Christmas catalog (5.5"x8.5" booklet) that communicates our values and activities, while also providing donors the opportunity to select ways to donate towards our organization. Some gift options include water filters, mosquito nets, education for children, skills and business training for the poor, etc.

The final product of this catalog will be 20 pages, but this contest is for only 8 of those pages. We may wish to negotiate an additional contract for you to design the remaining 12 pages after this contest.

For the first stage of the contest, please provide your cover ideas, along with a two-page spread of one of the catalog pages. This is a high priority for us and any questions will be answered promptly.

A complete, detailed brief and manuscript has been provided, along with a large selection of images (organized into zip files based on their page numbers). Some of the images are low-res, but need only be two or three inches wide for their purpose in this catalog.