We need some collateral to show off our capabilities but believe the brochure is dead. We want to create something content-based, useful and keepble....such as a Magazine Notebook. An A5, spiral bound notebook with 10 double-sided divider pages that provide useful articles, tips and interviews along with space to shout about our services.
Our tagline is 'Redefining Business' which reflects our view that the current business world isn't operating effectively. That the world has changed and traditional business-as-usual practices are out-dated, ineffective and unsustainable. What we do need now, is a new approach to business that takes into consideration the many complexities dirsupting practically every industry. We believe it IS possible to run a sustainable and high-performance enterprise and this is where our approach differs greatly from other business schools. ACU Executive is all about holistic, systemic approaches which recognise the interdependence of business and the wider world. Redefining Business is what we do and also what we hope to achieve.
Our target audience is progressive, future-focused organisations, so the theme of the Magbook is The Future. The divider page titles are:
- The Future of Business
- The Future of Strategy
-The Future of Innovation
- The Future of Leadership
-The Future of Sustainability
- The Future of Healthcare
-The Future of Education
-The Future of the Third Sector
- The Future of Executive Education
- The Future of Globalisation
The university logo (attached) will need to feature in the top right corner. The ACU Executive logo (also attached) will also need to feature.
Here is a blog that we have just created. Don't look at the design but hopefully the copy will give you an idea what we hope to communicate through the magazine.