College Curries got their new other art or illustration by running a design contest:
Design an illustration/badge/logo to transport the social added-value (education) of a food-product.
Check out College Curries's Other art or illustration contest…
Food & Drink
We're a social-startup that produces and markets curry-/masala spice blends (EU-organic certified) according to the original recipes of low-income Indian household women and utilise a part of the turnover to pay for the higher-education fees (e.g. tuition-, boarding-, food-, exam-fees) of these women's children in India. We're already in test-production and we've had great response from customers and media about the quality and also our business-concept. Our products carry two main values: 1) Authenticity. We replicate the exact recipes we source from the women we work with in India. This is well transported on our packaging, as we picture the women on the label and use their names for the blends. 2) Social added-value: that's the education part. As we're a social startup the aims to make the world a smarter place by enabling higher-education by leveraging the knowledge of the families we "help". This part is _not_ well transported on our packaging so far and the reason for this contest. (!Important)
What's your vision?
Your mission is to design an element (e.g. badge, illustration or similar logo) that transports/underlines the added value as a social product (i.e. enabling higher-education). We can well imagine a line-art, hand-drawn or flat element for this, but we're open to your creativity. The element may contain text (less is better), which needs to be easily replaceable to match local languages (our main market is Germany at the moment). Important (main criteria for winning this contest): Once a customer looks at the product the logo/badge/illustration (or similar) needs to make the social mission crystal clear to the customer, within 3-5 seconds.
We have linked our product images, so that you can get an idea how they look at the moment. We'll change the label around (a bit) in the near future: We'll move the EU-organic logo (green flag) to the back of the glas and our brand will appear slightly larger. We'll change some of the text location and reduce the non-compulsory part. The element you work on will appear on the left of the women's face. The fonts we use are: Baloo (in the brand/company name) and Nunito (main text). The product name is in Zilla Slab (Mozilla Font). All can be found in Google fonts. The text beneath the EU-organic flag is in Myriad Pro, which is mandatory according to the EU-organic logo style-guide. If you suggest a font for your element, please make sure it corresponds nicely with the existing fonts.
Every design category has flexible pricing for all budgets. Other art or illustration starts at $349.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their other art or illustration.
Designers across the globe delivered design magic.
College Curries collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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