We are looking for an award winning, distinguished design with a minimal, clean aesthetic look. Feel free to explore textures and patterns, especially when you are designing the persona of Sara.
Check Mona app to see that it is very important to design the application and the logo at the same time. Because *Sara is the application ;) That's why we haven't created our own logo.
* She could be a character or just a brand ( like Mona ).
Sara personality: polite, dutiful, respectful (friendly, but humorless, because dealing with health is something serious)
We do want the final design to be clean and easy to navigate.
I've included PDFs of the 5 screens that need to be designed. So use them for content, not for creative direction.
Color palette: blue and shades of gray ;)
Target: people over 30