Focus on large splashes and compelling, short tag lines.
We want the user to feel familiar with the app even if they have never used it, hence utilizing Material-UI styling. This will also keep primary actions and functions clear.
Less is more. Clean and concise with am emphasis on organization. Don't shy away from using other colors - the Fly.me brand colors are VERY flexible. Stylistically, it should feel young but mature. Our target audiences are business travelers as well as the middle-aged woman/head-of-household that want to travel but don't have the time to waste planning it all.
IMPORTANT:What we are looking for is to really push the envelope on how the user will interact and "play" with the planning and interaction of their future travel. We would love to see your interpretation on user interactions, illustrations, or, even brand mascots.
Design and UX Inspiration:
Airbnb, HotelsTonight, Conde Nast Traveler, Slack App, Hopper, and Pinterest.
Wanting to utilize Material-UI for implementation as much as possible. You should not feel limited by it, but it will help us implement the designs quickly. Here are some helpful links - https://docs.google.com/document/d/…sp=sharing Also see attached theme-1.pdf. UI should be component driven.
You can also reference the attached UI-Sample-Board-small.png, and this google doc collection of UI examples - https://docs.google.com/document/d/…ujYbc/edit
Nice iconography with each suggestion if relevant. Don’t go overboard with icons though.
So easy to use, your Grandma would use.
“zero-config’ - meaning little or no configuration, otherwise people won’t use.
Trust putting your own travel needs in our hands