How PetFoodExpress started their merchandise journey
Who are you known as?
Pet Food Express
What industry do you think your business is most related to?
Animal & Pet
Tell us a bit about who you are and the people you reach
We sell pet food & pet supplies. We have very high standards on pet food and ban all kinds of food that has suspect ingredients (even though those ingredients are legal etc). We consider ourselves the pet food equivalent of Whole Foods (and lots of customers feel this way also).
What inspires you and how do you envision the design for your business?
We want a design for a standard reusable grocery bag (think Whole Foods or Trader Joe's bags -- - 18x12 with 7" gusset (four panels two 18x12 and two 18x7). Or the flat style two 19" pieces (wraps) &&&& 2) Freezer Bag - 16x13 with 10" gusset)
I love the LuLuLemon bag look. Here a few specific themes we are interested in (one per design):
1) Promoting animal adoption from shelters & rescues. We do a ton of work with homeless animals and it's a big part of our brand.
2) Promoting our food quality standards - here is a link to our standards: http://www.petfoodexpress.com/about
3) Promoting our My Mutt program - that helps homeless animals. Here is a link to that program: http://www.petfoodexpress.com/my-mu
Please use any of the images on our website (including our logo style dog & cat). If we like the image, we can swap it for a high-quality version.
We want this message to be "deep" -- not just cats & dogs, but more thoughtful about why pet adoption is a good choice and/or why high quality food is important for you pet.