Before this project (package insert), I had worked previously with Sasha Løft on another project (package design) and was very impressed with his technical and graphics skills.
Sasha is quick, extremely talented, responsive, and an all-around pleasure to work with!
For this one-to-one project, I had the opportunity to work with other designers, but was so previously impressed by Sasha's work that I chose to simply pitch this new project to him alone.
How mnuyten started their merchandise journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Branded Beverages is a multicultural company that designs, develops, creates, produces and distributes premium quality energydrinks and high-end functional drinks based upon organic ingredients. With our roots in Spain and heart in Ibiza, our products are offered around the globe, especially in urban areas of the larger emerging economies and in the economically leading countries. We create our products especially for people who are young or feel young, and associate themselves to what is represented by an IBIZA lifestyle: a premium experience, multicultural, health conscious, organic, active, love a good party, bohemian chique, protective with the environment, socially engaged and tech savvy
What inspires you and how do you envision the design for your business?
We are currently launching Ibiza Life Energy drink (http://www.IbizaLifeEnergy.com), and our next launch is a SUGARFREE/ NO SUGAR version. We need a CAN DESIGN for Ibiza Life Energy Sugarfree (25cl slim, as the original one), clearly to be recognized with respect to the original design and corporate image, but at the same time clearly recognizable as SUGAR FREE/ NO SUGAR
Please use as a base the original artwork. On the shelf of a supermarket/ store it should be easy to see that it is the same brand image and "Ibiza Life" style, great taste but with no sugar