Maike.Rummich got their new merchandise by running a design contest:
Create a cool merchandise design suitable for various travel items
Check out Maike.Rummich's Merchandise contest…
Travel & Hotel
Low-budget travellers between 14-88 years (focus on target group 20-40 years) // couples, solo travellers, families, business, groups (group of friends)--> we accommodate society's 'mainstream'
What's your vision?
Hi guys, we're aiming at creating a merchandise product line suitable for city travellers and their needs, e.g. water bottles, cosmetic bags, travel towels, coffee mugs, backpacks, security belts, lunch boxes... I'll upload various forms of our logos and a couple of hotel pictures in order to give you an idea what our budget chain looks like and what kind of guests we attract. Our corporate fonts are: • Myriad Pro • Trade Gothic If it’s easier for you guys, you can focus on one product and put your idea on it (t-shirt, cosmetic bag or backpack/ gym bag). All our advertising material can be found here: http://www.aohostels.com/en/presse-medien/mediathek/#salesguides We don't want to set you guys a limit as to what we would like. Simply surprise us by creating a travel- and/or hotel-related design. Please include our domain aohostels.com somewhere within your design. That's it. I’m excited to see your designs! Here are 12 ideas - see attachments also: I numbered (#) them for you. I’m sure there’s something for you to use #1 Check this out: https://de.pinterest.com/pin/37014028166163944/ I like the fact that it portrays a city vertically and includes horizontal letters. Instead of designing it for each city we have, find a cool picture of any European city (something that reflects the spirit of travelling to a European city) and add the letters TR AV EL aohostels.com Alternatively, you can create it like this: travel EU RO PE aohostels.com #2 This looks amazing, too: https://de.pinterest.com/pin/471470654721893586/ Again, pick a European motive instead of Shanghai. Those blurry aquarelle images can depict a sunny stroll through any city (clobbled streets, a walk along the river, eating ice cream, a bike trip) and trees… choose the colours grey-blue-orange-black. #3 This is a fabulous idea for a merchandise design: https://de.pinterest.com/pin/179229260140016968/ The streets could form the letters “AO”. Or the white river could form “AO”. #4 https://de.pinterest.com/pin/164522192615043764/ Awesome idea… although this network should depict Europe. The thread could form aohostels.com #5 https://de.pinterest.com/pin/180636635030689859/ Such a great idea! Make those bullets in various shade of orange or blue or both (whatever looks best) and for each small “bullet” add an A&O city: • Aachen • Amsterdam • Berlin • Dortmund • Dresden • Düsseldorf • Frankfurt • Graz • Hamburg • Karlsruhe • Köln • Leipzig • München • Nürnberg • Prag • Salzburg • Stuttgart • Weimar • Wien #6 https://de.pinterest.com/pin/223843043951989669/ Awesome idea! You can add an “O”. #7 https://de.pinterest.com/pin/180636635029628579/ Make it A&O colours: blue and orange. Instead of Spanish street names use our cites (see #5 above). The streets can form AO. #8 https://de.pinterest.com/pin/510595676483389323/ Love the idea! Instead of “VOLVA PENTA” write EUROPE or TRAVEL vertically. Horizontally, add aohostels.com The background picture needs to be lighter, friendlier. I’m sure you’ll find a cool urban image. #9 https://de.pinterest.com/pin/557390891360306360/ Fabulous! And in A&O corporate colours already! Instead of “outdoors” write TR Europe AV aohostels.com EL or “EUROPE” Or: EU travel RO aohostels.com PE Choose images from our most Southern hotel (Venice – hotel opens next year, gondolas, water, ice cream, dome, coffee & wine, bridges) to the most Northern hotel (Hamburg with its harbor, ships, fish, bars and strip clubs)… In between you have Bavaria (you know, beer, bratwurst and lederhosen, Walt Disney Castle), Cologne (carnival and Gothic Cathedral!), Weimar (famous for its poet Goethe, Bauhaus architecture and German history), Berlin (electronic music, alternative scene, street art, heart of re-unification of East-West, Berlin Wall, Brandenburg Gate, curry sausage, Berlin mascot bear). We would love you guys to visualize this! #10 - https://de.pinterest.com/pin/515310382340269002/ Great idea for shirts and bags! What looks like streets could include every A&O city. Instead of “LA CITTA CHE SALE” it could say GO EXPL ORE EUROPE #11 https://de.pinterest.com/pin/458452437046558290/ WOW! Instead of ANA write A&O. The picture is pretty perfect already. Maybe you can adapt it a little (copyright issues). On the left write all our cities in alphabetical order. #12 https://de.pinterest.com/pin/567946202981360713/ So so cool, too! Adapt it to A&O using our domain aohostels.com and add our cities close to bullet points. Polygon design needs to be more blue than green.
Bear in mind that your design has to match varios products. So, your design must look great on small items like water bottles or sleeping masks and big items like sleeping bags (bag cover and the sleeping bag itself). Thanks so much!
Every design category has flexible pricing for all budgets. Merchandise starts at $199.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their merchandise.
Designers across the globe delivered design magic.
Maike.Rummich collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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