We needed three different one-sheets created that described our company's product and service offering. We were immediately drawn to Applefresh's first draft of design, and he was easy to work with through edits. He was quick and thorough when responding to feedback; he always implemented the "must have" line-edits, and iterated on design in spots where we just needed to see different options. An overall pleasure to work with.
It was an easy and productive process to work with Caracara, She was bubbling over with ideas and proposed not only the most, but also the best designs. Quick responses and empathic handling with our topic. An excellent recommendation!
How rwalensky started their menu journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Leonelli Taberna will open in the Evelyn Hotel in NYC's Nomad neighborhood in Q1 of 2018. It will be a fun, casual Roman Trattoria serving rustic Italian cuisine, along with a craft cocktail Bar and Lounge. The menu will be a comprised of baked pastas, braised meats, seafood, and will have a significant emphasis on grains and vegetables. It will be open 7 days a week for breakfast, lunch, dinner, and weekend brunch.
What inspires you and how do you envision the design for your business?
We are looking for a standard menu template that can be used for several of the restaurant menus (breakfast/lunch/brunch/dinner)--the same overall design, and we would swap out copy as necessary Please note that there is potential for future one-to-one contracted work for additional menus (and other design needs) with the winner of the contest.
-Font: Futura Condensed Medium
-Paper Stock to be used: (Uncoated) 130lb. Antique White
-Menus to be created/printed on legal size paper (8.5 inches wide x 14 inches long) - menu will be held/read vertically
-Brand colors - see attached PDF
-Please see the attached file for an example of the dinner menu. This is merely meant to show the different menu items and categories, but we are hoping to bring a designer's eye to how everything is laid out/formatted (including the placement of the logo). Please note that Stuzzichini/Antipasti/Insalata are small bites and starters; Pasta Al Forno, Pesce E Carne, and Contorni compromise Mains; and Dolce are Desserts. In terms of how these categories are separated, that's what we want to see ideas for. Maybe they have boxes around them? Maybe there's a nice page break between categories? We'd love to see options
-Beverages (beer, wine, non-alcoholic) will be listed on the back of the dinner menu -- see attached dinner menu. This needs to be designed/formatted as well
-Design-wise, we like a fairly simple and clean aesthetic, and aren't really looking for the creation of additional brand assets
-I've attached renderings of the restaurant, and the plates, to give some inspiration for the feel of the concept