Food & Drink

Urbana Cafe is a mobile coffee operation. It is very unique for few reasons, 1) The vehicle used is a Vespa Ape, which is over 30 years old, 2) We will be extracting coffee with a lever espresso machine...this machines were popular in Italy 40 years ago, and 3) Some of the profit will be used to aid dogs in shelters. My target audience are young professionals either living or frequenting downtown Cincinnati. The age range is from 25-45 with a medium income of $40,000 per year. My ideal customer is concern about its community, supports local business, cares about a good cup of coffee and where the coffee is from.

-Food and drink Menu: This is the main menu and it should have beverage and food items in it. We would like to keep this menu brief, but easy to change so we can make updates as our options change. This menu will be printed on both sides of the page organized as fallowed: cover, content page, content page, and back cover. The size should be 7in x 9.5in or close to it. -Cover should be simple with design elements of the company, such: the Vespa Ape, the dog, coffee plant and use of the company color, blue. -Content page 1: This will have all drinks and food times. I would like to keep this elegant, but yet simple. Use some of the elements of the cover to keep flow. -Content page 2: This page will only have especially coffee in it. The way to present this page will be with two coffee options in rectangles. Each rectangle should measure 3.5 x 7. ****Rectangles***** the rectangles will be divided into two squares. In one square we need the origin of the coffee and the other square the taste ones of the coffee. -Back cover: use elements of the cover and branding. Keep it simple and elegant. With the brief I'm including the design we have for our cups. The cups have been feature in national magazines and international books about coffee design. We need to keep some of that design language. I'm also including some 3rd party designs for inspiration and lastly, our company Logo. Please feel free to contact me for questions.

Branding important components: -Baby blue -Vespa Ape -Dog -Coffee Plant

Every design category has flexible pricing for all budgets. Menu starts at $199.