This creative brief will be what ALL designers will be working from as their reference point. Both yourselves and I will work from it.
Please ensure that you READ the creative brief and PLEASE CONTACT ME IF YOU HAVE ANY QUESTIONS.
I URGENTLY NEED A MENU FOR MY START-UP CARIBBEAN GOURMET FAST FOOD OUTLET. I want an A4 portrait folded menu/full colour/print on front/back/inside/out
Jerk Island Grill (JIG) is a new startup food brand looking to enter the exciting gourmet fast food market. THE BUSINESS WILL MAINLY HAVE DELIVERY/COLLECTION SERVICE TO THE GENERAL PUBLIC. We are opening our first branch in Southend-on-Sea and require a BRAND NEW EYE CATCHING MENU.
Our cuisine and dining experience will encompass traditional Jamaican Jerk food. Jerk cuisine is a unique method of dry rubbing and/or marinating meat such as chicken, pork, and fish and then BBQing the meat on the traditional Jamaican steel drum grill using coal. The main food items that JIG will serve is FLAME GRILLED meats and burgers accompanied by delicious sides. All items on the menu will be hand-made and NOT include any process meats. Everything WILL be made FRESH EVERYDAY. Though traditionally there’s only really one sauce with Jerk food, (JIG) will initially offer a variety sauces we TO GO WITH our Flame grilled Jerk Meats, Burgers and other foods. The sauces are Jerk Mayonnaise, Tomato Ketchup, BBQ Jerk Sauce and Hot Peppa Sauce.
JIG is a commercial enterprise so are ultimately looking to create a viable, respected and well-loved business that will be successful. We want to share our passion for great quality Jamaican Jerk food to a wider clientele. The intention is then to open more branches in London, national and possibly globlal.
I would like a designer to create a brand new eye catching, exciting and informative and engaging menu for the JIG brand. JIG would also like to SHOW a real sense of fun and energy in the branding.
The food is all hand-made and of the highest quality, it can be said that it is gourmet food. Though we do not want to exclude clientele who are less concerned whether their food is processed or not so the branding can evoke a sense of quality and character it should not look too exclusive. The creative needs to be adaptive in that it can work across these mediums and formats. JIG would like to use the national colours of jamaica in the designs. They are yellow, black and green you can use muted tones of black and white. I will attach a copy of my logo. The main background color should be yellow. PLEASE USE THE SAME SHADES AND COLOURS AS MY UPLOADED LOGO.
SPECIFICATION FOR AD
I would like the words NOW OPEN somewhere at the top of the menu.
I want to include SOME special promos on the menu
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Good Luck and Happy Designing.........