Our design aesthetic can be described as clean, simple, polished, warm, sophisticated without being elitist, and appealing. Take a look at the various products and designs present on leapambassadors.org to gain a sense of our overall aesthetic and feel.
Font package details:
Headers: Droid Serif, serif
Subheads: Droid Sans, "Helvetica Neue", Helvetica, sans-serif;
Body/Sidebar: Droid Sans, "Helvetica Neue", Helvetica, sans-serif;
Pull-Quotes: Georgia, 'Droid Serif', serif
We do have Leap Ambassadors Community brand colors, but we don’t want to limit the cover design to those particular colors at all, as you’ll see in the example designs from the first three covers. The brand colors of The Weingart Foundation, the organization being profiled in this “We’ve Walked in Your Shoes” story, can be seen on their website, http://www.weingartfnd.org/.
Leap Blue: #0D4A62
Leap Green: #E0E27A
Leap Orange: #DC9827
Dark gray: #404041
Medium gray: #808284
Light gray: #BBBDC0
This cover and profile story are the fourth in an ongoing series. You can see the first two here (http://leapambassadors.org/products…ble-trust/) and here (http://leapambassadors.org/products…petus-pef/).
We’d like the branding on the cover (the Funding Performance box at the top and the Leap of Reason Ambassadors Community banner and logo at the bottom) to be the same as in the third story, which you can see here: https://leapambassadors.org/?wpdmdl=13781