Ningbo Focus is a monthly print magazine that targets urban, predominantly english speaking, 20 + age group. The online platform should provide a dynamic support to the print version and a supplementary source of revenue through advertisement, and pr.
Beyond the content in the monthly printed magazine the online platform will include dynamic event calendar, extensive business directory, weather forecast, featured articles, writers, and descriptive listings of restaurants, and other business outlets .
Today, Ningbo is establishing itself as not only a player in the world of international industry, trade and finance, but as a role model for the for the rest of the country in its preservation of arts, culture and ecology and as a leader in education and research. Ningbo Focus' sole purpose is to shine a light on the efforts that the public servants, private enterprises and individual citizens of Ningbo are putting forth to develop the city into a world-class international metropolis.
Who reads Ningbo Focus?
Our target readership is divided into the following groups:
- International/Expat residents of Ningbo and surrounding areas
- International students at institutions of higher learning
- Local (Chinese) business professionals and students working or studying in international environments
- Short-stay travelers
- Government workers/officials
How do we approach our content?
Positive, supportive, apolitical.
-Stories are covered with candor, sensitivity and will seek to present the city in the best light possible.
-Lifestyle segments appeal to the sensibilities of the our well-defined readership, with the goal of enriching the social atmosphere of the city.
Sections:
- News briefs - news relevant to the magazine's target demographics' business, lifestyle and administrative interests
- Government affairs - a 'getting to know your local government department' article, which introduces the functions of one of the city's many administrative departments. Also includes the meetings and goings-on of the Office of Foreign Affairs
- Lifestyle (formerly called Leisure) - This section will include lifestyle highlights, tips for making daily life easier and more colorful as well as basic information 'you may not know' about Ningbo.
- Business - Insights into Ningbo's business ventures, often highlighting particular businesses based or operating in Ningbo in order to promote the city's business advantages. This section also includes advice from financial and legal experts.
- Science and Technology - This section introduces the technological and scientific achievements and advancements made in Ningbo and will serve to shed awareness on Ningbo's enormous progress in these areas.
- City Development - This section will profile infrastructure and ecological development in the city, promoting an increase in the overall quality-of-life made as a result by public investments.
- Education - This section will serve to shed light on Ningbo's achievements and goals in the academic fields, and will feature input from local universities with an emphasis on Sino-foreign cooperative efforts.
- Commentary (editorials) - This section will feature editorial-style content from knowledgeable and qualified contributors. Content will be tied to Ningbo and related to the writers' respective fields of expertise.
What are our qualifications?
In its three years of existence, Ningbo Focus has become the city's premier bilingual publication, serving as a multi-use tool for travelers and residents of Ningbo alike. The magazine is the go-to advertiser for local and international companies looking to market towards one of the strongest and fastest-growing consumer markets in the world. As Ningbo's only bilingual media outlet with a simultaneous presence in print, web and television, the company enjoys a wide and varied market penetration and brand prominence. Due to its unique marketing positioning, Ningbo Focus is able to deliver high-quality, thorough and effective marketing campaigns for its advertisers.
The company also works closely with educational institutions such as the University of Nottingham in Ningbo in order to promote efforts within the city to become one of China's premier locations for higher learning and research.
Ningbo Focus also maintains close and steady working relationships with several district and municipal-level government departments, and as a result is often the first choice in covering government affairs and press conferences.
Why should I advertise with Ningbo Focus?
In a few words? You matter to us and we connect your ideas to people who want what you have to offer.
Ningbo Focus has spent the last three years connecting with people from the private and public sector, building an identity around the commonalities that bring us together as a city. The magazine serves as this point of commonality to you, taking the stress and guesswork out of your marketing plan.
We have built a reputation around quality, consistency and attention to detail. This means that everything from the placement of your advertisement on one or several of our many media platforms or the editorial support that accompanies it will be carried out with precision and empathy. We will work together to develop a marketing strategy that maximizes the effectiveness and efficiency of your advertising investment.
When you choose to advertise with us, you are entering a partnership and choosing to present your message in a way that is clear, cohesive and targeted at people who want what you have to offer.
Over the years,the magazine has established an identity as the city's premier bilingual media outlet, with advertisers and readers alike identifying with successful people and belonging to spheres of influence within the city. Ningbo Focus serves as a kind of meeting place for these groups to find each other, communicate and work to each others' benefit.
What are our competitive advantages over our competitors?
- Ningbo Focus's brand is represented across multiple media platforms. Through the magazine, a television program on NBTV, a website and multiple social media accounts, your targeted demographic can be reached across a combination of media platforms offered by nobody else in the city.
- A distinct, targeted demographic. Magazines are sent where they need to be to get in the hands of the people you want to see your advertisement. With a fact-based demographics-focused approach, the efficiency and effectiveness of your advertising campaign can be maximized. You benefit from knowing your audience and our readers benefit from knowing that they are the ones being spoken to.
- Many advertisers have chosen to stay with us for more than two years now, some for the magazine's entire lifetime. We work hard to understand what you want out of an advertising campaign, and deliver with results that help you capitalize on your investment.
- With its working partnerships with various district and municipal-level public offices, Ningbo Focus enjoys an 'inside track' when it comes to information and events. This proximity allows the magazine, and by extension its staff, management and advertisers to stay in touch with the people who help the city to function.
- With nearly three years of experience in the city, Ningbo Focus is now an established brand in the city, reflecting the trust of its readers, advertisers and partners in the public sector.
- Ningbo Focus employs young, energetic and creative journalists from both local and foreign backgrounds, providing a refreshing take on the goings-on of the city from the ground level.
- All of the magazine's content adheres to strict editorial standards, making the magazine a wonderful resource for English-language learners free of typical 'lost-in-translation' errors and grammatical mistakes.
- Ningbo Focus makes certain to not only cover the city's most successful events first hand, but maintain a brand presence at these events, creating an 'ecosystem' of participants, event coordinators, sponsors and related public sector departments. Your company or organization will have access to an existing network of people in Ningbo who plan and execute the city's most influential events, allowing your organization to participate in the development of the city's social environment, not just watch from the sidelines.
Where is Ningbo Focus Distributed?
Ningbo Focus is distributed to 72 Ningbo government departments, universities, industrial parks, primary schools, middle schools, high schools, universities, private training schools, bars, restaurants, hotels, coffee shops, tea houses, foreign and local business owners and executives, hospitals and veterinary clinics. We also distribute Ningbo Focus at the many exhibitions and events which we attend.
Ningbo Focus reaches nearly all of the greater Ningbo area, with distribution in: Jiangdong, Haishu, Jiangbei, Zhenhai, Beilun, Yinzhou, Ninghai, Xiangshan, Yuyao and Cixi.
Given the the synthesis in the demographics of Ningbo Focus' readers and the guests of local upscale hotels, the magazine is also prominently displayed in the following locations: Ningbo Marriott Hotel, The Westin Ningbo, Shangri-La Hotel, Ningbo, Sofitel Wanda Ningbo, Pan Pacific Ningbo, Crowne Plaza City Center Ningbo, Sheraton Ningbo Hotel, Langham Place Ningbo Culture Plaza, InterContinental Ningbo, Landison Hotel Ningbo, Nanyuan Hotel and Nanyuan Universe, Park Hyatt Ningbo Resort and Spa.
Ningbo Focus is also distributed to the city's most prestigious universities, where it serves the dual purpose of informing and providing high-quality, error-free English writing with Chinese translation for reference. Students and faculty at Ningbo University, Ningbo Institute of Technology, Zhejiang University (NIT), Zhejiang Wanli University, University of Nottingham Ningbo China all have easy access to copies of Ningbo Focus each month.
Editorial Content:
Ningbo Focus features an average of 30 articles per issue, covering a wide range of topics that illuminate Ningbo's multifaceted identity. To date, the magazine has covered nearly 900 articles.
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