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How joanna iZ started their logo & hosted website journey
Who are you known as?
ReadyCNA, or Ready:CNA
Tell us a bit about who you are and the people you reach
*Please see attached pdf with our Brand Personality Presentation for our full brand profile. Although we are in the healthcare training field, we do not want an obviously "medical" looking logo. Think edtech/gaming rather than pharma!*
With an aging population and increasing regulations in the healthcare industry, the need for qualified licensed CNAs (Certified Nursing Assistants) is on the rise. CNAs provide more touchpoints with patients than any other healthcare profession, but until now their training has lacked quality control and has not addressed some of the key competencies needed to be successful on the job.
To meet this demand we have developed the first national online CNA certification program that is designed to provide standardized quality for healthcare institutions across the country.
Target audience: CEO of healthcare institution
Secondary audience: Regional manager of eldercare institution
End user: 18-24 year old with low level education
What industry do you think your business is most related to?
Medical & Pharmaceutical
Other color requirements
Red, yellow, black. Possible secondary palate: blue/light blue
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
**Please see attached brief and read thoroughly**
Although we are in the healthcare training field, we do not want an obviously "medical" looking logo. Think edtech/gaming rather than pharma!
Launching ReadyCNA requires a strong brand identity right out of the gate. Our brand is growing and will need to serve many different end users as we expand.
The Desired outward Emotional Response.
• life changing
• a real solution for a real problem
The Desired internal Response.
• not highbrow • pragmatic
Who personifies our Brand Personality?
• Matt Damon in the Martian (cultural identification & personality)
Admired brands: FedEx, Nike
What do you have in mind for the style and theme of the logo and hosted website?
The desired look and feel: Dynamic/Clear
Color theme 1: Red/Black/Yellow
Color theme option 2: Blue/light blue
This is an informational/marketing site for the brand.