== Website Structure ==
I like the modern look of single scrolling website you see in modern web-sites such as http://www.squareup.com.
I have included a wireframe in the attachment: website-front-page-wireframe.pdf
I like the use of using The Medic App screenshots to showcase product functionality; especially in this case where most of our users will be accessing it through App based devices, such as smartphones and tablets.
Take a look at this jimdo template: http://hafen-template4.jimdo.com/ it is an example of a single scroll experience; I'm not too impressed with the template selection below.
== Clear Articulation of Value Add ==
The first screen should clearly articulate the value that TheMedic brings to patient; you can see these conveyed in the wireframes I've included, namely: Instant Virtual Consults, On-demand house calls, Pay through the App and Pharmacy Delivery.
== Font Selection ==
I quite like the use of sans-serif fonts over script fonts but I am open to suggestions: http://en.wikipedia.org/wiki/Sample…_typefaces.
== Colour Palette/Theme ==
Like the logo competition the colour selection should be consistent with the overall brand of the company; we are trying to project the image of a new fresh challenger to the medical industry while at the same time we want to hark back to the trusted colours/theme that the medical industry tries to project through it's use of colours, like: blue and white, both reassuring colours. Limited use of yellow, green and red can be used as well.
We would like the combination of the Hero and Sage archetype,
Hero because we're challenging the status quo and want to take charge; Sage because we want to assure people at the same time of what we are trying to do is in their best interests.
== App Images ==
We have almost completed an App design competition on 99 designs from which we can supply the images for the website when we get to that stage. I will upload them as soon as that competition closes which will be in a few days.