Leading Matters Contest

Need a great slogan.

Business & Consulting

Leading Matters - Creative Brief Business Name and Tagline Name = Leading Matters Inc. Possible Tag Line = Master the elements of impactful leadership or Master the elements of leading that matter (open to suggestions) Business Services = Leadership Development Services: 1. Leadership Development · Leadership Style Assessment (Enneagram) · Executive Coaching · Communication Coaching · Leadership Development Learning Programs · Communication Learning Program Designs · Team Effectiveness Coaching · Team Dynamics Assessment · Organizational Transformation Coaching (Leading Change Management) · Organizational Transformation Project 2. Diversity and Inclusion (includes hire/retain female employees) • Diversity and Inclusion Assessment · Diversity and Inclusion Programs · Diversity and Inclusion Coaching · Diversity and Inclusion Workshops 3. Strategic Facilitation · Strategic Offsite/Event Design and Facilitation 4. Community for Learning and Networking (includes internal women’s group) · Peer-Group Learning Community Design and Facilitation Nutshell LEADING MATTERS delivers services to activate and develop the untapped potential of business leaders so that they get better business results consistently. Brand Position LEADING MATTERS is a boutique firm of masterful expert consultants that deliver services for effective communication, relationships, group dynamics and community all centered on growing effective business leadership. LEADING MATTERS gets called in when the people-side of business is too painful. Their sweet spot is growing technology leaders’ ability to communicate effectively, deliver better business results, deliver successful operational transformation, and continually grow a valuable network of colleagues. Brand Theme/Visual Brainstorm Ideas: (open to all ideas) 1. Vintage 8mm Film of 70s Drum Major/Field Commander (female and male marching band leaders) with college Marching Band. College did not prepare you to lead. Time to go back to college and major in Effective Leadership with coursework in the Elements of Leading that Matter. Use a vintage college course registration theme/terminology. Show vintage photos of college students. Use a college vintage type font. Get the Stanford “big game” marching band mess-up Differentiator Teaching technology leaders to effectively engage the people-side of business in order to accelerate success. This includes: • Scaling - Addressing the emotional/people-side of fast-growth/scaling. Scaling culture. Mitigate power-plays, subversive behaviors, silos, etc. Focus leaders on growing leaders. • Communications - Effective communication, presentation, facilitation and leadership presence • Collegial Relationships - How to develop supportive relationships and networks to advance personally and professionally. Learn to influence others to gain alignment and advocacy. Consumer Insights Clients call us when they are not getting the desired business results due to people’s personal styles, relational dynamics and/or communication. Target Business Clients • Leaders = Director, VP, SVP, GM, President or CXO • Location = Primarily SF Bay Area and the USA • Type/Size = For Profit, any size or stage (Pre-IPO, public, private) • Values = Must value people and relationships (employees, clients, partners, vendors, etc.) • Need = Has painful people-issues preventing success • Musts = Can afford to pay our fees and we can work with them Competitors Trium Group Smart, Nice People Cindy Solomon Handel Group Conversant Exponential Talent Ecstasis A16Z (Andreessen Horowitz, Ken Parekh friend) Brand Personality • Vibrant, Energized • Safe, Got Your Back, Trustworthy • Authentic, Sincere, Direct • Fierce, Challenging, Play bigger game, Go big or go home • Anchored to your growth, learning and success • Local, Know SV and SF, Well Connected • Sense of Humor, Fun, Can tell on ourselves and laugh at ourselves Brand Personality • Vibrant, Energized • Safe, Got Your Back, Trustworthy • Authentic, Sincere, Direct • Fierce, Challenging, Play bigger game, Go big or go home • Anchored to your growth, learning and success • Local, Know SV and SF, Well Connected • Sense of Humor, Fun, Can tell on ourselves and laugh at ourselves Themes/Ideas to Avoid • Anything that feels punitive, judgmental or implies a leader is lacking or not capable • Consultative business speak, stale words • Too fuzzy or conceptual • Executive coach is overused Desired Client Perception LEADING MATTERS has accelerated our teams’ ability to deliver business results. Before we were absorbed in people-issues that drained and deflated. Now we team multiplying our intelligence to deliver. Our leaders are bigger, bolder, trustworthy and inspiring. We have a whole new vibe going. Work is energizing and fun.

Reds/Grays/White or Fresh vibrant colors - Open to Suggestions

My former website is: http://red-ember.com I will want to leverage some of the red-ember content and build new content

www.triumgroup.com = I like the "Our Philosophy" page because it provides a concrete explanation of why their services are necessary as a metaphor about icebergs. It helps the website reader to grasp the sometimes vague concepts and need to develop their leaders. An idea is to use the metaphor of a college marching band. Emphasizing that without a leader that communicates a clear direction that band members can hear, understand and trust, they cannot move as a united force in one direction to perform. This metaphor could be illustrated as vintage photos of the Stanford University Marching band. I am open to a similar metaphor. I like the idea of interesting vintage photos that are a little quirky and playful. Consider vintage photos of science experiments with a metaphor of some sort. www.cindysolomon.com = like the clean fresh design and colors and messages