From a very long time ago, this story of Four Friends resonated in me. I am a bit of a left field nut and when I think about it, it helps me tell the story of what I do. I am not a person who has a team of 20 people directly employed by me but I work with friends to build something for someone. These friends have individual strengths that I look to when I do need to get something done for someone in marketing and together we put it together. I see this when I look at each of the animals, that each of us cant be someone else. True to ourselves we need to cooperate to achieve a common purpose using each of our talents. When I pitch to a client, this what I say. That I am one person, who has trusted friends who help me achieve what you want in marketing.
The story of Four Friends is an old legend from Bhutan about the spirit of cooperation, connections, interdependence and collaboration.
I love the story, here it is to share with you http://wanderlustandlipstick.com/bl…operation/
An elephant, a monkey, a hare, and a bird, perched acrobat-fashion one on top of the other, standing under a tall tree laden with fruit. The fable relates how the elephant, though strong and mighty, needs the agile monkey to help him reach the fruit on the tree. But, it continues, there would be no tree if the bird hadn’t eaten a seed to begin with and then deposited it on the soil in its droppings; and the seed would not have grown into a tree had the hare not protected and nurtured its roots underground. The elephant, the monkey, the hare, and the bird also symbolize, respectively, the four terrestrial habitats – the ground, the air, the underground, and the sky. The fable underlines the virtue of cooperation, and the connections and interdependence between all creatures great and small, and all the elements, in nature’s cycle.
For me, this name sparks curiosity and deeply resonates with me when I tell my story and how I work with a trusted group of people – all with their own individual strengths to achieve a common purpose and to build interdependence.