We like logo's that are clean, modern, inspiring and empathetic. We like the following company logos outlined below.
1. Zendesk.com - Simple, clean, shows empathy with the heart.
2. Shopify.com - Brand reconigition, simplicity, clean.
3. Xero.com - Colours, clean design, can be used on any background, ties nicely into what they do.
What we don't want is ... MONITORS in our logo. It's way to literal and needs to be more creative.
We suggest for you to check out our website copy deck (attached). You can get a pretty good idea about us from that.
We love the following product websites:
1. http://www.zendesk.com - Images, layout, content, top navigation, top features, buttons, font.
2. http://www.getharvest.com - Layout, content & navigation.
3. http://www.xero.com - Images & Layout, Colors.
4. http://www.shopify.ca/ - Images & Layout.