We're a 30 year mature B2B company (400M revenue) , expert in software, consultancy and IOT. We're refocusing our brand to emphasize Smart Buildings. We're pioneering the movement from traditional static buildings into smart, next-gen offices/buildings.
Basically, like a car is becoming smart (with sensors, displays, big data analytics) we are making BUILDINGS SMART.
Our target audience is both C-level managers and employees.
Ideas to consider for the logo: buildings, people, IoT, well being, comfort, convenience, nice place to work, connected, innovative, techy, dynamic, young
The emotions we want to trigger with our logo are: trust, confidence, ease of use, buddy aspect (like siri, alexa etc), simple (no rainbow colors please)