Design Australia's Next Luxury Service Website

First Class Lifestyle

Lifestyle By Design

First Class Lifestyle is Australia's leading luxury lifestyle management service. It is a 365/24/7 service. Each of our members get a Lifestyle Manager that answers their requests. Our service has no limit, and is only limited by your imagination. Located in 60 offices, speaking more than 35 languages around the world, discover a lifestyle desired by most and lived by few.

Our target market:
- 20-29: Young, carefree, working professionals with money to spend. Individuals who like to enjoy the best of the best, who party, travel, eat out and experience a unique lifestyle. These types of people have no other financial burdens and have spare cash to spend on luxurious experiences and services such as this.

-30-39: Established working professionals who are time poor. They don't have time for researching and planning for what they want in their down time and need to outsource the researching, organising, booking and planning to someone else. These people have spare cash to outsource their desires to our service, where we can help fulfil their requests, so that their down time is spent enjoying life, not organising and planning what they want. This includes travel itineraries, restaurant bookings and daily ad-hoc tasks.

-40+: Higher net worth families who have at least $50,000 p.a. to spend on our service and all the experiences we have to offer. These are people who would most likely want the home management service and reservation bookings or travel arrangements for the family so that they can continue spending time on whats most important.

- Young Asian Market: Too much money, not enough experiences to spend it on. We want them to spend it and experience the VIP access we offer our members. Specifics including premium shopping brand access to parties and catwalks, unique parties, travel arrangements and day to day ad-hoc tasks.

Our brand values are:
Our brand values are:
•Lifestyle transformation. By experiencing your life through our service, it will enrich and open the door to a whole new world (metaphorically speaking).
•Desirable
•Sophisticated
•Refreshing
•Confidentiality and Trust - we will deliver your requests with professionalism and discretion

Please do not use pinks, pastels, fluro colours, greens, reds.

I do like rich colours and colours that signify wealth, timeless, elegant and high class, but not the usual mix of colours such as black and gold. Maybe midnight blue and copper, black and white, crimson and gold?

No domain or hosting set up required as we have it already. Our domain is http://www.firstclasslifestyle.com.au and it is set up through GoDaddy.

All that is required is website layout, imagery, colour scheme, font selection and copyright (wording) tailored to the service we are offering. It should be bright and colourful with people in the imagery but maintain a refined font/wording similar to the attached files.

Colour scheme: open to your discretion, however, please review the websites we draw inspiration from listed below.

I would like the website to be bright and engaging. Vibrant colours but also signifies luxury lifestyle, unique experiences, VIP access to entertainment and sporting events. I like landscape images as well as incorporating images with people enjoying the luxury lifestyle.

Features include: animated imagery, full screen, parallax, easy to use, clean and SEO friendly.

LOGO BRIEF:
* I am after Letter Mark Logo combined with minimalist symbol, or the letter mark is abstracted and minimalised in some way.
* The logo will be used for website, business cards, email signatures, collateral such as brochures, information booklets and eventually ticketing and company merchandise – essentially, it will be used digitally and for print.

I have chosen three words to describe each section: Discover, Indulge, Experience. Layout can be based on each of the words such as:

Tab One: Discover First Class Lifestyle and who we are
Tab Two: Indulge In Our Service and what services we provide
Tab Three: Experience Our Membership and how the membership works
Tab Four: Design Your Lifestyle Today and select your interests and register your details for our service

OR

You can choose to have all of that on one scroll page and the other tabs can be catered towards our target market and why they should join our service. EG,

Tab One: Discover, Indulge, Experience
Tab Two: 20-29 yr old and young Asian market
Tab Three: 30-39 yr old
Tab Four: 40+ year old/Families
Tab Five: Design Your Lifestyle Today - Register Your Interest