javiercunat got their new logo & hosted website by running a design contest:
Create an identity for a revolutionary Kung-fu Practice
Check out javiercunat's Logo & hosted website contest…
The logo and website design will represent the kung-fu practice of Master Liu (刘), a Chinese kung-fu master with a very particular philosophy and approach to kung-fu (Note: Here, kung-fu is understood as Chinese martial arts). Main characteristics of his practice, philosophy and approach as follows: 1. Finding balance: Usually people understand kung-fu as a way of fighting, however fighting is only part of kung-fu. There is another part: finding balance. There are two types of balance: (1) body and mind, and (2) ourselves and the environment (eg. society, nature etc.). Finding balance helps us reach internal and external harmony. By practicing kung-fu, one can see beyond what is tangible and obvious, and form a better understanding of the world (eg, nature, society), who we really are and how we interact with the world around us 2. Becoming healthier: Through practicing kung-fu, people can also understand the philosophy behind Traditional Chinese Medicine (TCM) and become much healthier. Instead of forming such understanding through studying books, one can also understand TCM and its benefits through one’s body and more specifically by practicing kung-fu. This also helps to understand Chinese culture better 3. Each one is different: Because each person is different (eg. different physical characteristics, different personality and character etc.), kung-fu should be practiced differently by different people. Master Liu teaches kung-fu as if he was a doctor, giving the “right medicine” (eg. exercises, thoughts etc.) to each patient / practitioner according to their specific needs (eg. specific health problems, life challenges, the need to find inner peace, willingness to learn about TCM etc.) Master Liu teaches kung-fu in Beijing (China) and his students are both Chinese and foreigners living, working and studying in China. In addition, there are people coming from all over the world to get a TCM treatment with him or to learn about his kung-fu practice. People who has the opportunity to study with him typically say “he is different”. They emphasize the fact that his practice does have a real and positive impact in their health conditions as well as mental and physical well being, rather than just being a physical exercise or a fighting practice.
As you can see, I have included both English and Chinese in the name that goes in the logo. To be honest, I do not have a clear view of that is best. Available options as follows: Option 1 - include only English, Option 2 - include only Chinese character or Option 3 - include both. Because the target market are both foreigners and Chinese people, the three options are viable options and all options present pros and cons. For instance, if include only Chinese character, foreigners who do not read Chinese will not be able to understand unless they ask and someone explains to them. If include only English, in the mind of a Chinese person (more specifically in the mind of Master Liu), the logo may be missing an important component. That specific character is the character that represents a whole lineage of kung-fu practitioners who have been able to preserve their own way of practicing kung-fu over centuries. No need to say that LIU, written in English language, can be associated to dozens of different Chinese characters. So by just writing LIU, Chinese people will not be able to know it refers to that specific character. Finally, including both, English and Chinese character, could potentially make the logo too crowded, cumbersome or charged. Therefore, I leave to the abilities and criteria of each designer to come up with the best solution to the problem explained above. On a different note, I have attached the current logo of Master Liu's practice. We are not necessary requesting the logo to look exactly the same, this is why we come to 99designs, but I would like to explain the logic behind as it may be useful to designers. The logo has 3 elements: (1) The person. The person is making a specific kung-fu movement (bagua movement) so people who practice kung-fu and specifically that type of kung-fu will know and recognize. In addition, it has been designed to look like Chinese calligraphy. You can see the strokes look like the strokes you can see in artistic / traditional Chinese calligraphy. It was painted by Master Liu. In his mind, there is kung-fu everywhere and kung-fu can be practiced while doing pretty much anything, like drawing Chinese characters. Also, it is a representation of Chinese culture and tradition. (2) The red characters. They mean "internal martial arts" as his kung-fu practice focuses on internal rather than external aspects of kung-fu. We do not want those characters anymore but just his surname: LIU and/or 刘 (3) Circle around the person. There is no any specific meaning to the circle. In fact, other versions of the logo have different shapes, some of them not geometric at all. Just to say that we do not feel strong about the circle necessary.
Not clear ideas at this stage. Just to follow the concept of the logo.
Jimdo templates to explore
We envision 8 sections in the website as follows: 1. Front Page 2. Master Liu (his bio) 3. Qigong 4. XingYi 5. Bagua 6. TCM 7. Practice with us 8. Contact Please find specific text for four of the sections as follows: Section 1: Front Page Authentic Ba Gua Zhang, as taught in nineteenth century Beijing. The hidden combat techniques of Xing Yi Quan. Ancient Shaolin neigong. Chinese medicine bodywork. Daoist cultivation. Section 4: Xing Yi Only after the death of his master, Dong, in 1882, did Liu then learn Xing Yi from his friend, the noted master Liu Qilan. This exchange of knowledge between friends was not unusual at the time and was a practice continued by later generations of martial artists in Beijing also. Liu did not change his Ba Gua or add to it, but maintained it as he had been taught. (When Sheng Zhi'an learned Shaolin neigong and skills from the Wang Wenchang this was also an exchange of knowledge, with him teaching Wang Ba Gua in return). Standing practice, particularly San Ti posture, is a fundamental element of the Xing Yi practice. This is followed by the Five Elements Fists. These condition the body and mind of the practitioner, as well as working the qi. Rarely taught or seen, the Eight Methods are a continuation of the Five Elements Fists. Incorporating the Five Element Fists, these Eight Methods contain some of the most effective combat techniques found within the Chinese martial arts. As is typical with the ethos of Xing Yi, they are direct, effective and potentially lethal. Also taught are partner drills, so that students can get a feel for applying the art with another person. The Zashichui form and weapons, notably the spear, are taught once students have developed a level of proficency in the fundamental practices. Very importantly, special 'mind instructions' are taught. These ensure that the practitioner developes the special qualities that made Xing Yi famous, such as rooting, the cultivation of qi and explosive power. Section 5: Ba Gua "The most famous of his (Dong Haichuan) disciples were six men: Yin Fu, Cheng Tinghua, Ma Weiqi, Song Changrong, Liu Fengchun and Fan Zhiyong." Lu Jinggui 'Complete Manual of Cao's Ba Gua Zhang' http://www.chinafrominside.com/ma/bagua/fanbagua.html Dong Haichuan, the founder of Ba Gua Zhang, was a martial arts master of legendary abilities and skills from mid to late 19th century China. An instructor to the Imperial court, he taught several disciples who later went on to become famous in their own rights as martial arts masters. Most famous of these were Yin Fu and Cheng Tinghua and because of their students in the major metropolis' of Beijing, Tianjin and Shanghai, these branches have become well known and fairly widespread now. However, Dong also had other students who were lauded for their abilities by contemporary masters, but are now hardly known. In recent years some of these other branches have come out into the open and are now starting to attract the interest of serious students. “Cui Hua Liu, his two arms were like lightning. His strikes came like bullets.” Li Ziming Liu Fengchun Baguazhang By Zhang Yongchun Translated by Joseph Crandall One such branch is that of Dong's disciple, Liu Fengchun. Also known as Cui Hua ('Jewelry') Liu, because of his work in jewelry manufacturing, he was a renowned master of the time. Through the introduction of his friend, Cheng Tinghua, Liu was accepted as a disciple of Dong. Coming from a very poor farming family in Hebei, Liu came to Peking looking for work, like many others before and since. While known for his work in jewelry, for a period of time he also worked as the head security guard at the Summer Palace during building work ordered by the Empress Dowager Ci Xi. During the several years he was employed in this job he was able practice largely undisturbed and without any concern about having to earn a living. While now part of the sprawling modern city of Beijing, then the Summer Palace was outside of the city, so this provided an environment free from distractions (Ma Weiqi, otherwise known as 'Coal Ma', while initially learning from Dong moved into his business premises to live, away from his family, so that he could practice intensely without distraction for three years). It has been widely reported that Dong Haichuan only took on disciples that were already skilled in martial arts, teaching them his Ba Gua, which they then applied to their existing arts. Yin Fu was known for his knowledge of Shaolin arts, and Cheng Tinghua for his shuai chao skills. Later generations compared notes and cross trained with each other, so that what originally consisted of core neigong training and fighting applications has expanded into sixty four palms, seventy two kicks and a myriad of forms (including Wu Shu performance routines in recent years to cater for the demand of the parents of children, who want to see their children winning medals and trophies in competitions.) "Originally there was nothing like Eight Animals Palms and this is one of the typical inventions of later generations not only within Cheng Tinghua's branch, but also others, including Yin Fu's." Liu Jingru http://www.chinafrominside.com/ma/bagua/liujingru.html The original art, taught by Dong, and learned and practiced by Liu Fengchun, was known as 'Turning Palm'. This practice of circle walking deeply transforms the practitioner's body, mind and spirit. The physical body becomes immensely strong, the dantien developed, and the energy channels strengthened. The central channel is opened up, connecting the practitioner to 'Heaven and Earth'. Awareness of 'the Dao' becomes a real experience, rather than a philosophical concept read about in books. "Liu Fengchun and I were good friends, his skill was very deep…. He never practiced the 64 palms or 72 legs. None could match him.” Wang Xiangzhai Liu Fengchun Baguazhang By Zhang Yongchun Translated by Joseph Crandall Liu and the later generations within his line have maintained this essential approach to practice as it has served them without fail both as a spiritual practice, but also fundamentally as a combat art. Liu accepted challenges from all comers, as did his son. His son's disciple Sheng Zhi'an, served as the chief martial arts instructor for the Hebei police in Tangshan city. Liu is often cited as being primarily a student of Cheng Tinghua and the families stayed in friendly contact into the following generation. While there are similarities to the Ba Gua practiced by both, there are notable differences, not least in how much a lot of contemporary Cheng style Ba Gua has added extra elements into their practice. It should be noted that Liu was introduced to Dong Haichuan by Cheng Tinghua because Cheng recognised Liu's obvious talent and skill was at a level that he should receive instruction directly from Dong himself. As well as the circle walking practice, there are also various practices to develop the body and the fighting skills of the art. These range through standing postures, stepping drills and movement drills that condition the whole body as well as the dantian. The famous weapons of Ba Gua, including the large sabre and the Deer Horn knives, are taught to those students that have gained some proficiency in the empty hand methods. As is typical with classical combat arts from around the world, the empty hand and weapons movements are interchangeable. This means that a practitioner is able to use any weapon that comes to hand, an essential skill in a life or death encounter. Section 7: Practice with us Practice within the school is carefully structured, with elements of neigong, Xing Yi and Ba Gua introduced in a manner that is complimentary to the whole development of the practitioner. Students are also able to choose areas in which they personally wish to focus on, but always with the understanding that a correct foundation is developed first. Initially standing practice and jibengong exerises are taught, so that the body and mind can be prepared for training and also strengthened and made healthier. Exercises from the Twelve Linking Hands neigong are also taught at this early stage. The wellbeing of the practitioner has to be paramount: there is no logic in learning a method of self defence that actually damages the person doing it! Xing Yi fundamentals, the San Ti posture and Five Elements Fists follow. Also at this stage basic Ba Gua practices are introduced. Like the Five Elements Fists of Xing Yi, these incorporate fundamental steps, hand movements and techniques within the art, while also developing all aspects of the practitioner-the physical, energetic, mental and spiritual. Typically, once a student has developed a good enough foundation with the above practices, they then move onto the Ba Gua standing practice and circle walking. While the circle walking within the school is not spectacular or flashy, it requires considerable attention to detail and effort in its practice. On all levels it is very demanding; the flip side of that being that it is also very rewarding on all levels. Because of its difficulty, it is generally expected that a student develops a good foundation in neigong and jibengong before starting the circle walking. More advanced drills, forms, practices, weapons training and details are added as the student is able to assimilate them into their practice. However, the ultimate goal is not the collection of numerous methods, techniques and forms, but the physical, mental, energetic and spiritual growth of the practitioner.
Every design category has flexible pricing for all budgets. Logo & hosted website starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & hosted website.
Designers across the globe delivered design magic.
javiercunat collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Fairybrand always answered quickly and reliably and made drafts according to our ideas and specifications. Professional communication. Thank you!
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