I chose the "box" element in my company name because it's playful, it opens, it closes, it has an inside and it has an outside and it's mobile, it moves.
I carry around my video equipment in black cases. I want the font/logo to reflect that industrial feel. Raw and rough. Fast (zoom) but Solid (box). Falsely deconstructed. Organized chaos.
I plan on creating an animation from the logo, and image it being a box that unfolds into the logo with the 6 letters representing each side of the box. The Zoom element will also be a part of the animation.
"A Different View" is currently my slogan.
I really like the shining effect and use of negative space in my avatar's logo (onwine).
(30.03.2012) I've attached a picture of my main video camera's lense. Perhaps you can play around with this shape in the logo?