Overall layout should be wider than it is tall, not round or square or tall.
Overall look should be bold, strong, and something a fortune 500 company would use. So solid and no fades. It needs to look just as nice in solid black and white.
Format: We must have it in a vector format with major elements in separate layers.
Primary focus should be the initials AYAFF.
Main color: Red.
Full name?: If the full name can be incorporated above/below, or around the AYAFF, that might work. It is a lot of words, so maybe not?
Tagline: If the tagline can be incorporated, we would be interested in seeing it: "Promoting Healthier Youth Through Activity"
Symbol: Not as necessary, but it must be a solid color, and something symbolic of active youth. The goal of the organization is to get kids off the tv and videos games and get them playing, running, jumping, etc.
No Cartoons, clip art-ish stuff, and not childish.