Tell us a bit about who you are and the people you reach
Our family grows already in 3rd generation mainly apples but also other fruits as strawberries, cherries and pears.
Based on our own fruits we just started to create some new products. We started with a sparkling wine made from our own apples (Odenwälder Apfelsecco), different jams (Strawberry with white chocolate, Apple with mint and green pepper, raspberry with red wine, etc).
These new products will be marketed under the name of our newly created sub-company “satt macht lieb feinkostmanufaktur” which is so to say a “young subsidiary” of our traditional fruit farm with focus on new refreshing high quality products, made with love and all natural ingredient. Selling point of our products are the local famer markets, selected retailers and soon an online web shop branded as “satt macht lieb feinkostmanufaktur” shop.
On the farmer market the customer target group is rather from end 30s to end 60s and is usually a bit more conservative, looking for high quality and healthy products directly from the producer. Nevertheless we imagine a rather modern design of the logo to attract younger customers through direct sales as well as later via the online web shop and selected retailers.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
As we designed already our first products for "satt macht lieb feinkostmanufaktur" we'd like the logo to be aligned with the already existing product design.
Therefore we wrote a detailed design requirement document which you can find in the attachment of this design contest. We also attached pictures of our products. Please have a look at them as well.