Our company owns and operates mobile bars for festivals, shows, weddings and other generally outdoor events. The bars are made from converted Rice Horse Trailers. (Rice is an old manufacturers name, if you google Rice Horse Trailer and see the attached photo).
The target audience is going to be quite varied but we are targetting the higher end of the market. We aim to operate at music festivals, car festivals, regional shows, weddings and corporate events with the majority of the custom occuring outside. Much of the promotion will be based around the theme of Yorkshire and the Yorkshire dales which is the national park within Yorkshire.
Eventually I would like to operate 5/6 different trailers each with theyre own individual theme and liquor being sold from it. Initially I would like: Gin, Beer, Cocktails, Food, Juice and for overnight events a trailer to stay behind and offer food and fresh juices for the morning after the event (to help cure the hangover).
As we are targeting the the higher end of the market, we would like the logo to be quite modern. I'm a big fan of using negative space so any creative concepts involving that would be great. I would also like it if a silhouette of the trailer could be incorporated into the design somehow.
This design brief is for the company logo as a whole, once I have the other trailers converted I would like each trailer to have its own individual logo but that wont be for a couple of months.