My primary idea for the logo is to create something similar to the attached "New York Skyline" drawn on the backdrop of "New York". Replace New York with Yacht Crew and the skyline with sails, a megayacht, a palm tree and a light house, possibly also a couple of sailors (of both sexes). Palma (or any of the other destinations) will be on top of "Yacht Crew". Palma should stand out from Yacht Crew. Please notice it does not have to be black like the attachment ! The color could be multi-colored like the attached "Discover Sailing" logo, but I am open to single color as well. The shape could be similar to that of a typical "yacht club flag" or "maritime signal flag". The font can be any font, you find suitable for a sailing audience with a professional but fairly open-minded spirit.
I am open to different ideas, so please feel free to let your creativity run free ! It could for instance also be something like
- A sail, waves, a traditional sailor's shirt, an anchor, a simple sailor tattoo or even something involving flip flops or sun glasses (which all yacht crew likes to wear) could work.
- Or spelling the name with all "A''s being replaced with sails as seen in a yacht regatta. Possibly with some waves, a Palm tree and a light house incorporated and/or the font itself being waves..
The logo should be distinctive, easy to remember/recognize, simple, original, friendly and easily identifiable, while also being able to load fairly quickly on users’ mobile phones. It will also be used for print, website, apparel and more, so it must look good for all combined uses. Remember this is for crew, not the owners of the yachts, so nothing too flashy or luxurious.
Please see the Pinterest design inspiration board;
and the two attached logo ideas.
Please interpret this brief as you see fit. The Pinterest board is just meant as a start off point, so by all means, please do play around with your creative ideas, colors and elements.
In the past I launched another competition, which regretfully included some knock-offs of a well known yacht design. Designs should be original, so please avoid using copyrighted images, photos, clipart, and fonts etc.
If I think, your entry has a chance to win, I will give you 3 or more stars and send you a private message to indicate, what changes need to be made, if any. If I only give you a rating of 1 or 2, with no comment or message, then I don't think your entry will win and don't want you to go in that direction. To save you time, please do not revise an entry with 1 or 2 stars.
Unfortunately, I cannot comment on all entries, but will comment on those with most potential. If you would like further direction and guidance, the message board will be updated with input and ideas, as we go along.
I look forward to working with you :)