Completed contest

X-Nuts!!! "Extreme" California Almonds (retail start-up)

Tommyt needed a new logo design and created a contest on 99designs.

A winner was selected from 78 designs submitted by 13 freelance designers.

78
entries
13
designers
1
winner

One of the designers who made it happen

Winner - :: scott ::
Working with ::scott:: was a great experience. I was concerned, never having sourced a design through a website, about what level of quality I would get. I had provided a fleshed-out brief and a lot of visual imagery, and didn’t want anything cookie-cutter or facile. I am working on a concept that is targeting an un-obvious demographic within a sector burdened by historical assumptions, and so the usual stereotypes wouldn’t work. It was clear that ::scott:: had read/interpreted the information and distilled/edited a wide range of inspirations into a clear design. It was a relief when I saw his initial submission early among the others, because he clearly “got it,” and had the skill to propose a design that would be flexible enough to hold up on various platforms/media and still retain an essential integrity to be recognizable as one brand. As we worked together, he was responsive to my requests, and it was a collaborative process. He had opinions about his choices for the various elements and justifications for those opinions, but was still open to trying and adopting changes. ::scott::’s entries led the pack the entire competition, and I am grateful to have found a designer of his caliber. Clearly he deserves his Platinum rating on this site.
- Anonymous

How Tommyt started their logo design journey

Company name

X-Nuts (California Almonds)

Overview

My name is Tom and I live in California, home of 85% of the worlds almonds and some of the best outdoor activities known to man! I grew up snowboarding, wakeboarding, surfing and enjoying an active lifestyle. The company I have started is a representation of that lifestyle and my love for healthy almonds. I am currently in the almond business and this would be a new brand, a concept that I developed over the last year or so... I have distribution and a web site pending our trial run in January. The logo is very important because it we be the first thing consumers see as a differentiator of our product, an aspect that our marketing is heavily dependent upon.

Tell us a bit about who you are and the people you reach

My target audience is primarily of someone who would either buy a Gatorade or a Monster, from young kids to retired weekend-warriors. Our product and image is meant to appeal to not a specific age group, but to a genre of folk who believe they live an extreme lifestyle, or would like to associate with one. Whatever this means to them is self-determined. The health appeal of the almonds will be able to attract moms to purchase them in bulk for their children, as well as get the attention of teens as a point of purchase because it will be a trendy item.

Requirements

I need this thing to catch eyes!!! I want people to walk into everything from a skate shop to Safeway and see the X-Nuts logo from a mile away. Be inspired by Monster if you would like, because I would like it to be as easily recognizable as the Monster "M".

If you want to include the words "California Almonds" under the "X-Nuts" that would be something I may like...

Being that I am initially starting the company in California I believe an outline of the State of California* mixed in with the "X" that could work...

**But please note that once I expand outside of California the State outline could be dropped for marketing purposes, along with the phrase "California Almonds" So make sure the "X" or "X-Nuts" is the focal piece of the logo.

Thanks so much and I look forward to having the winners' logo be seen and sold around the world...!

Custom package

$295

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