X1 is a 6 your old company (Brand) with over 2 million users of our product. We provide communications and productivity software that makes people more productive by allowing them to search emails, data on their PC and remote files from an intuitive, patented interface.
We are looking to "re-launch" the company with several new product releases and need a logo (we are also redesigning our web site) to get our large install base to take a look at X1 again; along the lines of "this isn't your father's X1".
The new releases of our software that will further solidify the need for our product as people become even more inundated with information.
Here is some of the internal feedback for designing a new logo:
"Modern 2.0 style technology company and one that businesses should feel comfortable doing business with."
"A cool logo, but not too "fun""
"You have to have it (X1), it is a must have, not a nice to have"