We were thinking of something similar to the logo that drawn, but obviously smaller and less cluttered. The idea of having something involving water and making it simple - we don't want something too 'in your face' and would like it to be sophisticated and a little bit subtle. We are open to suggestions, so please don't use this drawing as a rule.
The audience we are targeting are investors mostly and corporate companies. So the logo needs to incorporate this and appeal to them.
Our audience are decisive and quick, they are not time-wasters and are serious and busy. They are important within their companies and they have responsibilities. They are mostly male and range from late twenties to early sixty's, our audience are global so the logo will need to be almost universal and be able to be understood in other cultures and countries. These people are highly educated and intelligent and they will appreciate a complicated logo, however to make it easily accepted and understandable we would like it to be less complicated as possible.
Our audience are more of the high end of classes and have a lifestyle that is similar to middle class and above. They are hard working individuals and like to get things done. Their interests will vary from family interaction to current affairs of the world and intellectual interests.
Values will be linked to environmental issues, completing work and achieving high end results.
To summarize we are looking for a quick, easily recognised, sophisticated, simple yet interesting logo that will be respected and regarded within our target audience, Ensuring that it will reflect the company in a positive light.