Good ideas, very reactive, understand the needs , the brief .
How SparkEvents started their logo design journey
WorldClass Kids is a unique academic enrichment center that will offer opportunities for "expanded learning" outside of school. The Center's goal is to augment school-based learning and sharpen students' skills to prepare our children to be world-wise, advanced thinkers* who can compete successfully in the global market.
WorldClass Kids will offer world languages, advanced math and reading, financial literacy, robotics, and global affairs for students in kindergarten thru 8th grade after school - using creative games, hands-on activities and mock exercises. The center will help students tackle homework daily and provide for test prep for Chicago's selective enrollment schools.
The center is located in an intellectual hub in Chicago near the University of Chicago, so a clean, professional logo design that indicates a grade school environment is preferred, though eclectic creativity is highly desired. The center is for kids, so there should be some whimsy in the design to show that children are at the heart of the business.
Tell us a bit about who you are and the people you reach
The target is professional working parents who desire their children to attend an after-school environment that encourages academics and critical thinking, but does so with fun and creative flair. These parents will choose to place their kids with us rather than traditional after-school programs that babysit.
WorldClass Kids will be the only academic center of its kind in the community where it is located, but needs a logo that is memorable and easily recognizable in an effort to establish a solid reputation for out-of-school learning.
+Desire crisp, clean font - all upper case, all lower case or sentence case fine - any variation will be considered
+ Prefer logo colors that are bright and eye-catching - orange, blue, green, purple (happy to consider 2-color or more multi-color designs)
+ Seeking creativity in logo graphic plus words, or logo with words only that incorporates some graphic element within the text
+ Feel free to play around with use of a globe image within the logo ("World"Class Kids) - could be an animated globe with mortar board, or use passport/passport stamp imagery (our tagline is: "Your Passport to Learning More")...or anything else you can think of that melds with name of business.