OUR BUSINESS: We've been in business for 6 years and decided to re-brand and change our business name. We have 2 parts to our business: 1 - Stone and wood landscape construction for homes (decks, fences, stone patios, driveways, pathways) and 2 - building unique wood furniture.
TARGET AUDIENCE: Our customers are male and female, high-income, 40-60 year old homeowners. They are style and quality-conscious.
VALUES: Our brand is high-quality, high-end, dependable, and trustworthy.
LOGO REQUIREMENTS: We want an owl icon in the logo. Attached is an example of the style of owl - it should be sleek and mature, not cartoonish. The owl icon will be used for many purposes including decals, stencils, and wood branding.
We want our new logo to be sleek, simple, bold and memorable. We imagine most of the logo to be black or grey, with a small orange accent such as the owl eyes. But we are open to your different ideas.