Completed contest

Women's Fashion Accessories Brand Logo

alfa needed a new logo design and created a contest on 99designs.

A winner was selected from 263 designs submitted by 61 freelance designers.

263
entries
61
designers
1
winner

How alfa started their logo design journey

Summary

Design a logo for our new business, Spring Los Angeles. Logo should include 2 parts: a graphical element and our brand name. The logo should be flexible such that it came be used with just the brand name, just the graphical element, or both together.

Company name

Spring Los Angeles

What inspires you and how do you envision the design for your business?

Spring Los Angeles is a new women’s fashion accessory business. Our first generation of products will include a variety of bags and totes. Logo will be used for branding on all products. In addition, logo will be used on website and all sales materials.

Here's a link to some color and design inspiration.

Wants

- Monochromatic color scheme
- Clean, fresh, and contemporary (think Kate Spade, Crate&Barrel, West Elm)
- ‘Spring’ should be bigger than ‘Los Angeles’ (think of Spring as the brand name and Los Angeles as the tagline)
- Can be embroidered (no intricate designs, no gradients)

Don't want

- Cute or couture
- Prefer designs without flowers

Custom package

$200

Free features

  • Open contest
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Deliverables

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