Venus.cab is a women’s only ride share; think Uber for Women Drivers and Women Riders.
Empowerment is super important on the logo, but the concept of "power" is different to women and men. For women empowerment is about being free, being able to show them self as they truly are (which normally we are not allowed), to go places, to decide your path, determine your route without fear.
Make the slogan on that space - route/path/freedom/empowerment (from a female perspective)
Feminine without stereotypes of "pink/goddess/ skirts and high heels and makeup"
"go places without fear or without limits" "women helping women go places"
"women helping women determine their path/rout/destiny"
Evoke in general to the femininity in life that we all have: men, women, children. earth, so you can go across genders. we all have that feminine in us, what does that mean?
It's not the pink, skirt, make up image that we created over the last centuries especially during last one, it's what is being redefined by millennials.