My target audience is Entrepreneurs, owners of businesses, startups, businesses looking for capital investments, Venture Capitalists, angel investors, and others including legal and accounting professionals, investors, bankers, investment professionals (all a very conservative lot). Successful, achievers. CEOs.
See http://myaudis5.blogspot.com/2011/0…-logo.html and the post photos of the pinstriping currently on the driver's side door of the Audi. That is the basic design: a wing on either side of the letters "MM". The wing design and the font should complement each other.
The font for the MM should be serif, something like Palatino, in caps, possibly bold.
Wings should be a variation of the wings on the Audi design at the above link, or the Waco biplane wings (see biplane photo at above link).
It must be a low-key logo. Monochromatic.
It is intended to be used as follows:
1. printed in silver foil on a black linen cover of a small booklet.
2. printed in black ink on white business cards.
3. shown in white on a black background on a web page.
The deliverables should include a .jpg file(s) that can be resized for various uses.