angus3 got their new logo design by running a design contest:
winepilot.com needs YOU for a powerful logo
Check out angus3's Logo design contest…
This is a platform for free wine reviews and articles - so it is to target wine consumers (whom are on the conservative side generally) but trying to straddle middle-aged and more youthful wine consumers - so classic looking but with a slight edge. Also looking to be international so Chinese consumers as well.
Some general thoughts of mine but also could go in a different direction: The logo screams wine pilot, both elements come out - it is a super clear representation of the brand so simple, strong branding - not abstract. Simple classic colours - Pilots usually in black, dark blue and with authority (I assume gold/silver are out). I probably prefer a dark navy. Perhaps pilot stripes as seen on their shoulders somewhere in the "winepilot" 3. Perhaps the W in Winepilot looks like a pilot's "wings" badge - or that is the logo? Or plane, pilots hat etc. Or pilot wings - with wine pilot written around the wings. Also could include a target element - as we will help readers find wines to suit.
A$399 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
angus3 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Loved the final design - quite classic but with great detail as well. The designer understood the brief best. Ardz Gallery was great to work with quite a few changes made during the process and good range of artwork provided on completion.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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