Well, EVERYONE who LOVES wine!
Require the label to stand out and attract a younger demographic, without alienating the older generation at the same time as the wine has taste appeal to both. We want to have some fun with both the label and the wine. Would love if the design could also be targeted/appeal to restaurant wine buyers.
First time user! We are a family owned Napa Valley winery, looking to release a wine that is only available in 2011 (one vintage limited production this is SPECIAL for us!). We have a long history in the industry so we have a strong supporter base, but perhaps not so much aligned to this type of wine, generally more on the serious side of wine.
See attachment for inspiration!
We are looking for the label to incorporate the following guidelines: (must have brand name, alcohol 12%, bottle size 750mL, varietal must be listed in conjunction with appellation and year. Ex: ‘2011 Sauvignon Blanc Napa Valley‘
Alcohol percentage font size must be 2mm.
Varietal: Sauvignon Blanc.
Appelation: Napa Valley
No cartoons or animals characters. Serious wine for not so serious people.
Type face clear and bold, will need to stand out from the crowd and say look at me!
Color: for main color we like, pantone Orange 021C, Electric blue accents, metallic (shiny) texture, Pantone Blue 072C. Use your imagination, too much of any one color not good thing right?!?!!!
Bottle shape is a 750ml bordeaux style bottle, clear glass color with stelvin screwcap.
The files we will require are:
Print file format - .ai (CMYK) and jpeg (CMYK)