The Wildfire Wing Co.
The Wildfire Wing Co. is an up and coming establishment that will be launched in February 2011 within a very hip & trendy Farmer's Market.
We chose this name because of the heat it gives off. A wildfire is a fire gone amuck, out of control, too hot to handle, spreading like wildfire.
We wanted our name to tell people exactly what we do. We sell chicken wings. That is just about it to be honest. We like having the “Co.” at the end of our name because it almost creates an industrial feel. . . that is, we are a company or a factory and it reflects an illusion that makes us seem bigger, which is what we intend to be…….one day.
The future for this company, we hope, will be to open several small restaurants in malls, food fairs and office towers. The next step would be THE WILDFIRE WING CO. BAR &GRILL, with large TV screens playing sports and hot wings being chased down with ice cold beer.
The Wildfire Wing Co. is targeting "Wing Lovers" between the ages of 21 and 60 who enjoy socializing with friends within a fun and casual atmosphere whilst savouring the flavors of wings and a cold bevy.
The cosmetic feel of the restaurant is going to be earthy and hot. Think of almost a red bricked fire hall or Mexican fireplace. The colors will be orange, yellow and red. . . . colors that symbolize heat.
The attitude of our company is modern with a twist of edginess but always classy and respectful. Never sterile or dull and definitely always looking hot.
We would like to have the words "Wildfire Wing Co." to be dominant for the purpose of signage but also have an icon or symbol representing the company. An idea for example would be to have a flaming "W" or a stylized tatto. This is ONLY an example. . .
Attached is a file illustrating a competitor's brand, as well as, brands that are appealing. Again, ONLY examples. . .
We are asking you, the designers, to create the flare!
We require the the following formats in color, as well as, B/W:
.jpg and layered .psd (RGB)
.ai Print file format - .ai (CMYK)