A-Star Electricity got their new logo design by running a design contest:
Western Australia's newest electricity provider - help create our image!
Check out A-Star Electricity's Logo design contest…
- A-Star Electricity: Newly founded electricity retailer competing with Synergy, Alinta and Perth Energy in the Western Australia's small use customer sector ("mum & dad" owned businesses - delis, convenience stores, mechanical workshops, showrooms, etc). It has recently been established, and is fully owned and operated by AER. - Advanced Energy Resources (AER): Established electricity generator and retailer, focused on supplying large use commercial & industrial customers (seafood industry, steel fabrication, wineries, medium to large scale manufacturing, agriculture, etc) in Western Australia. AER was set up about 8 years ago, so it has established branding, a presence in the market place and an enviable reputation. AER owns and operates the Mt Barker Wind Farm and a number of small-scale solar and diesel installations around Perth and regional WA. AER is focused on developing owning and operating power generation projects and electricity retailing (Ie. Supplying electricity to commercial/industrial customers). We are focused on renewable technologies (solar and wind), but deal in conventional fuels also (gas and diesel). The A-Star name comes from the following definition: In computer science, A* (pronounced "A star" is a computer algorithm that is widely used in pathfinding and graph traversal, the process of plotting an efficiently traversable path between points, called nodes. Noted for its performance and accuracy. A* uses a best-first search and finds a least-cost path from a given initial node to one goal node (out of one or more possible goals). As A* traverses the graph, it follows a path of the lowest expected total cost. Basically, A-Star Electricity is linking customers with lowest cost electricity.
Logo types to explore
- The logo needs to be simple. modern, innovative and professional and be composed of a logo/graphic and the company name in some form. It should convey our company values. Something to note also is that we are part of a heavily bureaucratic industry and presenting to sophisticated customers which leads me to think the logo will likely lean slightly toward the conservative side, but don't feel like you can't explore something more creative. You're welcome to include some sort of star in there to match the name, even if it's small. I'd like it to have a "power company feel" but feel free to take the logo in any direction you see fit. Please be aware of one of our competitors who set up at the same time as us - "Blue Star Energy". For examples of established power company logos, please see: Origin, AGL, Red Energy, Landfill Gas and Power
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
Designers across the globe delivered design magic.
A-Star Electricity collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Quick to respond, very pleasant to deal with and very happy with the resulting design. I recommend working with Ken with no hesitation at all and hope to hire him again going forward.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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