Completed contest

Web Development/Innovation Lab Needs Identity/Logo

ismail needed a new logo design and created a contest on 99designs.

A winner was selected from 286 designs submitted by 65 freelance designers.

286
entries
65
designers
1
winner

How ismail started their logo design journey

Company name

Zye Labs

Overview

Zye Labs is a new Web & mobile Development company. Our core Values are
- Open
- Fun
- Value
- Innovation
- Young

Zye Labs is 1 Part Web & Mobile Development house & 1 Part Innovation Incubator.

Web & mobile Development
We focus on web & mobile development, and web applications for customers. In particular we focus on Web Architecture for enterprises and companies. Examples would include: Internal Mashups, API's (Connecting External Data with internal company data), Social Software etc.

Innovation Lab
We also incubate new innovate product ideas for web & mobile apps, we incubate and develop these ideas. Some examples are mashups, Markets & communities

Remember the most important word is: Innovation!

We are Young, the identity and logo should reflect this. We do things differently and it should reflect this as well.

The vision is for zyelabs to enable markets and communities via our products. In addition we do web development & mobile development for customers. We focus on implementing web technologies for companies to be used internally. Examples are Mashups, API's Social Networks, Streaming

Tell us a bit about who you are and the people you reach

Enterprises
Consumers - For ideas being incubated
SME's

Requirements

The logo should translate well to both PRINT AND WEB!! (Very important!) and also should work well in Black & White

We need the logo to communicate the following:

Innovation, Youth, Fun

You will get extra points for pointing out how the logo communicates this.

The logo should also scale well to small buttons for the web, for example the buttons you see at the bottom of pages (Powered by ... Zye Labs / Developed by zye Labs) .

Feel Free to Choose what ever colours you wish, however extra points for mentioning what they mean. Also feel free to play with the Capitalization, Spacing etc of the items.

Also note: I will be getting other people to review the branding as well, therefore LAST MINUTE entries may work against you. The prize is guaranteed, therefore i will provide daily feedback and if your logo is good you will win it!

The Logo Should be provided in
- High Res CMYK PSD
- High Res CMYK AI
- High Res PDF
- High Res PNG Transparent Background
- High Res PNG Black Background
- High Res PNG White Background
- PNG Black & White Logo

Updated:
- Some elements of the logo should be able to be used for an ICON (For example a fav icon for a website)
- Please do not use STOCK photography
- 3D Is a NO NO (They do not translate well to print)
- Lighting Effects are a NO NO if they do not translate to print very well
- Please do not use other DESIGNS.. that you have submited elsewhere or copied from other sites...

More assistance with Design Direction:

What is the overall message you want to convey?
1. Innovation 2. Openess, 3. Fun, 4. Value 5. Youth

How do you want your company/organization to be perceived?
Innovative, and different

How do you want your Brand’s image to reflect in people’s minds?
Innovative, Young, Trustworthy

Do you want to be perceived as a generalist or specialist?

Specialist

Some descriptive words?
Community Driven, Facilitators, Innovators, Developers, Consultancy

Design Style?
Vector / Illustration / Organic Vector Shape / Simple Clean Vector Shape / Unique Letters only

Colours?
2-3 Colours (3 Maximum)
Bright or Pastels
No Gradients

Some Adjectives describing your company?
Bold, Friendly, Social

What type of personality will the Brand have. ?
A Business but friendly , fun, young & approachable

Identity Definition: Two opposing words will be listed below, and a score will be given on a scale of 1-10. A 1 will indicate the identity/logo should lean more towards the first word... a score closer to 10 will indicate more towards the second word. This will also indicate scale.

Conservative vs Charismatic: 8 (Charismatic)
Independent vs Associate: 2 (Indepenent)
Small Niche agency vs Large Consultancy: 5 (In between small niche & large consultancy)
Low Cost vs Premium: 8 (premium)
High Quality vs Value for money: 1 (High quality)
Fun vs Serious: 3 (fun)
Facilitators vs Mediators: 2 (facilitators)

Custom package

$479

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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