How FrilansFinans started their logo design journey
Kaashing is a new brand for a finance company in Sweden.
The new Kaashing brand will be used for a simple, smart and easy financial transaction-tool.
Our main wish is to receive a logo that will talk to a younger audience but still has some heritage left from the old logo. You can see the current logo for the company attached but please be creative and make something NEW.
Tell us a bit about who you are and the people you reach
Our audience consist mostly of freelancers and small businesses in all possible markets. This audience consists mostly of men and woman that are between 20-35 years old.
- The design must contain the word "Kaashing"
- International and modern
- Give a feeling of high-level competence
- Eye catching
- Our traditional color is blue
- Should not contain Stock Art.
- Few colors. 2 is best, 3 max. At least one blue.
- Should degrade to gray-scale or print without losing distinctiveness.
The files we will require are:
Vector format - .ai/.eps
Web format - .jpg and layered .psd/.png
EDIT: Please read further instructions in comments section.