Completed contest

Web 2.0 Apparel Company Logo Design

eyo needed a new logo design and created a contest on 99designs.

A winner was selected from 121 designs submitted by 25 freelance designers.

121
entries
25
designers
1
winner

One of the designers who made it happen

Winner - Kim Hubball Design
Kim was great to work with--efficient, responsive to my needs, and really flexible. I had over 220 designs submitted, and hers always stood out. She has a really good eye for design and a professional touch. I highly recommend her.
- Kate60625

How eyo started their logo design journey

Summary

We are launching a limited edition clothing company connecting artists and consumers. We need a logo that is edgy, clean, and something that screams exclusive.

Not only will our winner get paid but we will make you the first featured artist when our site launches in January.

Company name

Finroo

What inspires you and how do you envision the design for your business?

Weneed a logo using a shark fin with the company name – Finroo. We alsoneed versions of the logo with two different taglines: Sink or Swim;Swim Against the Tide. Lastly, we need the fin graphic portion of thelogo to be a stand-alone image.
Brand Personality:
Fin roo – name comes from final round, for artists this conveys that the work is at its best, the peak
Sink or swim (tagline) - the best art work makes it to the final round,the site is crowd sourcing so the best designs swim to the top, theothers sink
We run limited editions – so being hip, being cool, being in the know to get it before it runs out, reiterates sink or swim
Brand positioning – swim against the tide ... Sharks swim against thetide, as do artists who challenge convention, as do our target audiencewho want to be unique and expressive ... Be the only one in the barwearing their shirt ... Therefore limited edition
We want to use a shark fin – sharks are stealth, so underground and hip again
Exclusive but very clean, will be on an all white background website that will have a ton of art

Wants

- shark fin
- tag line : sink or swim (one)
- tag line: swim against the tide (other line)
- web 2.0
- clean
- edgy
- we will print the fin by itself on our shirts, so its needs to be good enough to stand alone
- the logo must have the company name, the shark fin, and the tagline in it

Don't want

- generic
- boring
- template

Custom package

$189

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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