Look & Feel:
We are looking to instill trust and high quality. We also want patients to feel safe.
We would only like to use one or two colors (at the most) in the design and we’d like to explore the following colors:
Blues: Empathy, compassion, clarity and precision
Orange: enthusiasm, happiness, determination, encouragement
Light neutrals: Purity, balance and sophistication
Elements to Try:
Here are a few ideas to incorporate into the logo:
• The New York skyline, or vertical lines that represent buildings
• Line(s)or another element that breaks up the Location Name from ENT
• Highlight or bold one of the two words in the logo to make the other stand out
Text to Include:
We would like to see New York City (New York City ENT) spelled out as well as New York (New York ENT) spelled out in the logo.
The logo needs to look good in both color as well as black and white.