When I picture this logo design, I see "CHIROWORx" being the main focal point, with a bold (eye catching) font. The "R" and the "x" of the name would be subtly incorporated or tied together to resemble the look you would find in a pharmacy/prescription type context. Some or all of the "x" could be colored differently.
It should be noted that the full and complete name of the business is
"CHIROWORx SPINE & REHAB". So underneath CHIROWORx I'd like to see either, "SPINE & REHAB", OR the neighborhood name, "Federal Hill" displayed in a more simple, fine-lined font.
Bold, Simple, and Unique are key with this logo. This neighborhood is loaded with recognizable brands (Under Armour, Domino Sugar, Ravens, Orioles, etc) and I'd like my brand to be in that category.
Not a requirement in any way, but also wouldn't mind seeing a *few designs* with an outline of the Baltimore skyline somehow worked into the background. If this clutters up, or takes away from the simple look, omit.