The logo should preferably be in a vector format that can be resized to any size without losing quality or pixelating. We also tend to like logos that have an element of shine to them, also known as the “glazed” look.
Feel free to experiment with a design that includes some type of icon that represents some type of "report" that has to do with muscle strength, or something that can be brand-able, displayed and recognize with or without the text displayed.
Some possible things to try out:
Some type of activity Monitor
A cool type of graph or something
Some type of test indicator
Don’t be limited to the above ideas. They are just suggestions to try and get your mind thinking, but I am not married to any of it. In the end, the logo should be something can become as recognizable as ESPN, Apple, Pepsi, GNC, etc.
The target market is between the ages of 18-49, predominately male, but also appeals to females who are into fitness and weight training as well.
Make the logo as visually appealing as you can to weightlifting/strength training athletes, bodybuilding enthusiasts, sports enthusiasts, etc. Think of StrengthReport as the ESPN/Apple/Microsoft of strength training/bodybuilding.
Have Fun! :)