The process of choosing, editing and comparing all of the various logo designs was made much easier due to the response time provided by mcollom. Color changes were always fast and our design changes were received with no down time. Thank you mcollom and all of the great designers who worked with us on our new logo!
How BuildDirect started their logo design journey
Purpose of this contest
BuildDirect is the world's largest online manufacturer-wholesaler of building materials. We sell flooring, roofing, siding, decking, landscape and kitchen & bath products at manufacturer-direct prices. Since our launch in 1999, satisfied customers in every state in the U.S. plus over 60 countries around the globe have helped us become one of the fastest growing building products companies in the world.
Tell us a bit about who you are and the people you reach
Budget-conscious customers looking for alternative flooring to laminate and hardwood. They seek this vinyl flooring, which comes with many benefits, at a cheaper price without compromising quality.
We require a brand name for our new offering of Vinyl Tiles. Vinyl Tile is versatile flooring that can have the look of wood, laminate or stone. It is more comfortable to walk on, moisture resistant and easy to clean.
The name must be trade-mark free and also not conflict with any industry-related companies after conducting a web search. Please visit this website: http://www.uspto.gov/, click on “Trademarks” and then “Search Marks”.
We currently carry a line of Vinyl Tiles that are under the “Konecto” brand name.
What we seek is a brand name that evokes quality and durability. Most vinyl tile manufacturers have been in existence for decades, for e.g. Tarkett (120 years), Mannington (95 years) and Domco (130 years). These brands can be found on a competitor’s website, internetfloors.com. That being said, we want this brand name to give the consumer a sense of a long-standing reputation.
The name should be easy to pronounce and not too long. We want customers to see the brand name and be comfortable with it; we want them to feel confident knowing that they have chosen the right flooring for their home.